Insights

In the era of digital fitness and growing interest in a healthy lifestyle, mobile fitness apps have become central to the fitness industry. The global fitness app market was valued at approximately $9.23 billion in 2023, growing annually at nearly 15%. Post-pandemic interest in these solutions soared, with fitness app downloads increasing by 46%. It's no wonder wellness and fitness-focused businesses are actively exploring digital platforms to engage customers.

The fitness app market is constantly growing in Western Europe, Scandinavia, the USA, and the Middle East alike. Now is the best time to turn your app into a profitable business, especially in high-demand areas like personalized training and AI-driven coaching. Millions of users rely on mobile apps for workouts, nutrition tracking, and motivation. But are they willing to pay? The answer depends on how you monetize your app.

After attending this year’s Arab Health and Medlab, I reflected on my work with IT projects for Roche Pharma and Genentech.  This led me to consider where AI in laboratory science is heading. AI’s integration with lab work is evolving, shifting from static data processing to adaptive, autonomous systems. Thus, while AI is widely discussed, our focus should move beyond theoretical potential toward tangible impact.

Have you ever wondered why your app isn’t retaining users as expected? You try your very best to develop a high-quality mobile application, but despite initial downloads, users stop engaging or even uninstall your app. But why do they lose interest? Is the onboarding process too complicated? Are push notifications too frequent? Are you missing personalization opportunities? 

Building vs Buying Software: Which Path is Right for Your Business?

Introduction

Introduction to cultural differences in IT teams

As an IT company continues to grow, new challenges will arise. I could say that they are proof that the company is developing properly. The bigger and better-known a company wants to be, the more it should pay attention to the quality of its products. How do you do it? What are the biggest quality problems that companies face? In this article, I would like to show you the most common challenges your company has to face (and explain how to overcome them easily 😉).

Have you ever seen the meme about the developer and QA relationship? If yes, you can think that it must be terrible to work in a development team. Who wants to work where there is such a bad atmosphere? If team members are enemies?

Pair programming, a software development practice that involves two programmers working together on a single computer, has been gaining popularity in recent years. This collaborative approach to software development has proven to be highly effective in producing high-quality code, fostering a culture of learning, and increasing overall productivity. As part of the Agile software development methodology, pair programming was first introduced by Kent Beck in his book, "Extreme Programming Explained."