This website uses cookies to ensure you get the best experience.

Zapraszamy wszystkie dzieci do wzięcia udziału w konkursie na projekt maskotki firmowej Qodeca
Jeżeli Twoje dziecko uwielbia tworzyć prace plastyczne lub projekty graficzne, ma głowę pełną pomysłów i interesują je nowinki technologiczne, bez problemu poradzi sobie z tym zadaniem!


Do wygrania dwa dwudniowe bilety wejściowe do parku rozrywki Energylandia. Szczegóły znajdziesz w regulaminie konkursu dostępnym tutaj.
Termin nadsyłania prac upływa 30.05.2022 r.

Ever since the web started evolving, ideas for businesses started to pop, and startups were created one after another. Online businesses required relatively low cost to start, even lower if you decided to do something on your own.

The majority of us, use the internet daily to perform various tasks, from shopping for groceries to booking holidays. We browse through hundreds of websites, and we usually don't think much of it. When we start to think about designing a website for our own product or service, it doesn't seem like much of a task. Once we start to research the issue, however, the number of information can get overwhelming with many aspects to consider starting from psychology, visual perception to technology, and regulations. Every tool has its constraints and there are certain rules to be for example WCAG compliant. It's no surprise that a lot of the interface design is not creative, since there is a set of best practices to follow.

Because there are rules you can go along with and it is repetitive, it can be programmed and automated. That's where the technology comes into play, and on the web, you can find a vast amount of pre-made solutions to help you get started like templates, editors or AI applications.

ADI is an artificial intelligence that uses machine learning to identify trends and implement them, creating a full design on its own. It can be used for logos, graphics and even full websites. User states what he wants and system auto-generates a personalized design. In the game No Man's Sky this technology was used to create nearly all of the elements including planets, plants, animals, structures and spacecrafts. Some examples from the design world include:

Looka.com is an application that uses ADI to design logos. You enter company name, select industry, color, few logos you like, and bam! you have many to choose from. All personalized for your business.

Wix ADI does the same, you go through the wizard, selecting features you need, and your visual preferences to have a website in just few clicks. It's very easy to use, it supports most type of websites like online stores, blogs, portfolios and you can customize it, adding extra pages and applications like live chat.

Jimbo Dolphin is another example, it's even faster than Wix with creating a website in less than 3 minutes, it can also pull up photos and business description from your social media

The programs are taught to observe existing websites and understand design principles. Thats how they come up with the designs, that might be not really original, but theoretically customized and extremely easy to get.

One thing that AI is definitely good at, is processing a huge amount of data. It can track user engagement, and even based on that predict it for the future. With tracking basic information about the user that enters the website it can also personalize the page even further. Depending on the age, location, tech exposure and gender users can be attracted to different images and texts. The AI can present sites differently to different users. Persado for example, specializes in personalized messaging to speak to specific customer segments for higher engagement on the site. In other words, it analyzes language you use on your website, builts unique language model based on the tone of your brand and generates language variations to fit different users. Surprised? It's actually nothing new, there is a lot of tools that learn how you behave on a daily basis. CrystalKnows is application for team leaders or for hiring managers to explore personalities and gain insight on how to communicate with a specific person whether it's a candidate or a coworker. One of the tools they offer is Chrome Extension that you can use on any Linkedin profile, it reviews the activity and presents you suggestions on what type of messaging this person will more likely respond to.

Anticipatory design have been around for some time - many components on the websites are triggered based on your past behaviours or bookings. It's all based on reduction the cognitive load, so the users can focus on the main action they want to perform, rather than all of the elements around it. Online grocery shop suggests re-purchasing last order, and booking app suggests attractions around your hotel. Youtube and Netflix use algorithms to determine which thumbnail you are more likely to click on and ads you are seeing are related to your Google searches.

Should designers worry that they will be soon replaced by robots?

As I mentioned earlier, the current AI tools are collecting data and then following certain patterns to produce a fast result. The effect is not much better than a template, as it lacks novelty, originality, and overall human touch. It's good for starters, but to do any major updates or changes you have to speak to a Developer, and to a design memorable brand you are better off speaking with a UI/UX Designer.

Nevertheless, the potential of technology gives us the opportunity to grow, and it can cover some of the tedious chores to give Designers free time for more creative and interesting things they do best. As Yury Vetrov, Design Director at Mail.Ru, put it "Designers would become art directors to their new apprentices, computers."

We have more and more tools, to cover certain areas, making the designers work faster and be more productive. Airbnb for example is working on a tool to turn hand-drawn wireframe sketches directly to production-ready code. It generates the prototype using predefined components from their library. Sketch2Code from Microsoft works similiarly recognizing hand-drawn design elements like a button, extracting hand-written text and combining it to generate HTML snippet of different elements.

Design tools like Figma have components to unify certain elements and make the changes happen immediately across the whole project, they also recently added Auto-Layout feature that allows those components to be responsive, so the changes are made even faster with elements scaling automatically. Basic prototypes can be produced in few clicks and with use of plugins we can automatically perform actions like cleaning up the file, changing names and inserting photos.

There are also AI-driven user-testing tools available, like Odaptos or Vempathy that recognize tester's emotions using Artificial Intelligence facial recognition algorithms.

Tools like Morphio can automate work of agencies to perform Budget Audits, Ad Placement Auditing, also Segment your audience and based on that leave you suggestions and alert you to risks.

Automation is all around us and is constantly changing the way we work. Embrace the change.

Reduced Cost of Automated UI and UX Design

Six Ways To Find Reliable Investors Looking To Invest In Small Business

Do you have a feasible business plan for your start-up or business? If yes, it's time to locate investors. Finding and convincing investors to finance your start-up can be a huge challenge. However, you do not have to knock on hundreds of doors before your business gets funded by reliable investors. In this article, we’ll explain six reliable ways to find investors looking for projects to fund. Since investors aren’t benevolent, we’ve also highlighted signals that’ll persuade investors to part with their money.

1) Start-up Launch Platforms
Start-up Founders need information and assistance on ways to connect with the right investors. That's what small businesses get from start-up launch platforms. For example, Startups.co offers a convenient channel to locate investors efficiently. With more than 13.9 million members, it stands as the largest start-up community globally. This presents your business with an extraordinary opportunity to find the right investors in your industry without stress. 

2) Angel Networks
Looking for angel investors that aren't only interested in investing in your start-up but are also willing to offer mentorship and present you with access to a network of contacts? Start from places like Funded.com, Angel Investment Network, and Angel Capital Association. They are home to thousands of angel investors offering information on investments.

3) Crowdfunding Sites
You can also meet reliable investors on crowdfunding sites, from the general public interested in the “next big project” to philanthropists willing to help others achieve their dream. You can connect with accredited investors searching for unique ideas to fund. Kickstarter, Indiegogo, Pererbackers, RocketHub, and OurCrowd are excellent crowdfunding sites to get started!  Since each crowdfunding site has its unique way of incentivizing investors, take time to study them carefully to figure out the website that aligns closely with your goals.

4) Incubators And Accelerators
As the name implies, accelerators accelerate the growth of start-ups and small businesses. While incubators have strong connections to capital sources. Collaborating with incubators and accelerators will connect you with resources that will help your business grow. They will transform your ideas into feasible business models and get you access to funding sources.
To find business incubators in your area, explore the directory listing of the National Business Incubation Association (NBIA). In addition, other start-up accelerators like 500Startups, Ycombinator, and TechStarts offer small seed funding and expose start-ups to other investors via their networks.  

5) Small Business Administration
Small Business Administration is a government agency that provides support for small businesses in the United States. There are similar agencies in almost every country. For example, the Polish agency for enterprise development is committed to helping Start-ups grow in Poland.  
In recent years, several programs have been designed to stimulate the economy. Small Business Administration offers start-ups grants and loans, and these are available with fair terms. 

6) Professional Social Networking Sites
LinkedIn is an excellent networking site to find investors. Also, several professional networking sites are launched to connect ventures with investors. Interestingly, they’ll connect you with investors looking to participate in the global business environment, exposing your products and services to their region. Professional social networking sites to search for investors’ connections include Cofoundr, Startup Nation, Meetup, EFactor, Plaxo, and Xing.


When searching for investors, what key areas should start-ups focus on and emphasize? Explore signals that will help investors invest in your business.

1) Passionate Founders
Investors are looking for passionate founders. Problem-solving founders that believe in the products and services they offer. Your passion must be deep. Regardless of the challenges you face, you must be willing to say “no” repeatedly and keep forging ahead. What is more? Investors are searching for entrepreneurs ready to invest their money too. This demonstrates belief in the products and services they are offering.

2) Traction
Investors want start-up founders to demonstrate that they have marketable products and services. Why not start working on your business idea and try to attract investors later? Demonstrate your ability to sell. Make it evident to prospective investors that you are ready to grow your start-up, and you'll make an excellent entrepreneur. In fact, a "proof of concept" must be shown to investors.

3) Significant Market Size
Not every product will have a global market like the iPhone. Nevertheless, to attract investors, start-ups need a significant market size. With a significant market size, you'll convince prospective investors that there will be favourable market for your products or services. Many investors will associate the value of your start-up with your market size.

4) Product Differentiation
Investors need to know what sets your business apart. If you are entering the market with an entirely new product or service, you would not have to worry about product differentiation. However, if you are going into an existing marketplace, then you need to be unique. If other products offer quality but are expensive, your start-up might offer affordable prices with value! The uniqueness might also be in your product's design.

5) Team Member And Delegation
Investors want to know that your start-up has enough trained employees handling key areas. Your start-up must have experts in the market you are entering. In addition, investors are interested in start-up operation control. They want to know if a start-up has established operating policies to control the business and sustain the investment.

By implementing the suggestions outlined in this article, you can quickly locate reliable investors looking for projects to fund. Take small but impactful steps. Skillfully pitch ideas to potential investors. As you work to find your dream investor, keep in mind that your investor is searching for an experienced entrepreneur with a track record of leadership and high performance. They'll do thorough research on your start-up and background. So, before you meet one, prove that you are indeed ready!

6 Ways To Find Reliable Investors For Your Start-up

How to Find the right co-founder for your business

As confirmed by Investopedia - at least 9 out of every ten start-ups fail. Sean Bryant did not say this on Investopedia to scare you. Instead, it's meant to put you on your toes - a good dose of reality hurts no one.  

So, you did the work, researched, brainstormed, and now have the ideas with a mental and written 📝  sketch 📐 plan for a new start-up. You can imagine it clearly, and of course, if you can dream it, you can do it.

However, one huge challenge is getting the right Co-founder with the required determination, zeal, and skill to strategize appropriately and grow your start-up into an established business. You remembered that one of the most significant determinants of success 📈 in your start-up is the disposition of your co-founder toward your business. And of course you know if you pick a terrible co-founder, your business might be heading for a rock. 

Here at Qodeca, we develop excellent Mobile applications and give businesses the technological push required to transform digitally and achieve remarkable growth. However, even when we equip you with the right technology to scale your business, we still encourage you to get the right team for your start-up. We designed this article to give you practical suggestions to position you in the right direction to find a co-founder with whom you can build your dream and add value to your start-up. 

Start from your home, your determined sibling with a different skill set might be all you need. If you can't find a suitable friend or family, you have nothing to worry about.
Pick a pen and write 📝 out your skills. Also, write out the skills you don't have but need in your prospective start-up. After that, be on the lookout for goal getters having the skills you don't have. People with different, helpful skills sharing the same values with you are very likely to make a good co-founder. They will complement your skillset and reduce the money you'll spend to hire employees with those skills. It would be best if you had a resilient hard worker, someone that is ready to stick with you through thick and thin. Someone you can trust to handle tasks, delegate responsibilities, and follow through to ensure that goals are achieved. Someone that you can get along with quickly. Look within your network, find and join entrepreneurs' groups on social media platforms like Facebook and LinkedIn. Then, indicate your interest in creating a start-up and be on the lookout for those that signify interest. Don't forget the two points.

• Look for a Co-founder from a varied background.

Getting a Co-founder from a different background is optional. However, people from diverse backgrounds might be more likely to add glamour to your new business because of their different cultural experiences and environment.  They can come up with fresh, new ideas that you may never think about. In addition, having people from the other end of the world 🌎 in your start-up can help you connect with a new client base thousands of kilometers away. For example, you may reside in Poland and select your co-founder from the US or UK. 

If you worked with someone and they did an excellent job, you may consider introducing your ideas to these persons. You may consider someone in your previous job or a passionate freelancer you hired for some projects. If you know of someone that has demonstrated passion in achieving goals in the past, why not follow up on such interest? You may realize that those qualities displayed while working with you might be all you need to achieve success 📈 in your new business. 

Dating events? Yes, you heard me right. Getting a partner and getting a co-founder have so much in common. In both cases, you need someone you can share the same goals and values with; ok, a founder dating event is similar to a regular dating event, only that you are there to either get someone to build your ideas with or get someone with whom to combine ideas. In events like this, all you need to do is send participants your start-up ideas and see how they react to your initiatives. Although you may be lucky enough to meet someone as passionate as you are, you will need to exchange contact and figure out how you build from there.

If you have tried the methods listed above without favorable results, it's time to consider this option. You can get your co-founder from a co-founder matchmaking website. Co-founder websites are available to make your search for a co-founder quick and easy. I came across some of these websites, and I will tell you that they can be your best option.  Let me intimate you with 3 of them. 

StartHawk.io: This website makes the process of searching for a co-founder utterly easy. After subscribing for a premium account, you will identify various persons with whom you share similar values but different skill sets.

CoFoundersLab: CoFoundersLab is one of the best places to find the co-founder of your dream. Fortunately, it's a free website created in 2011. It has a worldwide membership of over half a million. Check it out!

Tech co-founder: Techcofounder connects Founders with tech-savvy co-founders. If you are good in sales, marketing, or business development and you are searching for a tech partner to complement your skillset and carry your ideas to the next level, move straight to Techcofounder.com for an easy win.

The difference between a Founder and a Co-founder can be confusing. Therefore, we'll distinguish between the two similar positions with an example.

Who is the Founder of Microsoft?
Bill Gates, right? Of course! Bill Gates came up with the idea that developed into an American Multinational Tech Corporation. He collaborated with an American investor and business professional to bring his ideas to life. This investor is called Paul Allen. In this case, Bill Gates is the Founder, and Paul Allen is the co-founder. 
Like we have in Microsoft's case, the Founder comes up with a start-up idea. If he needs help to bring his ideas to success, anyone who accompanies him to develop the concept into a successful business is a Co-founder. 
Let's make this clear; there is only one CEO. There is only one boss at the topmost part of your business - the CEO. You may need to sit down with your co-founder to iron things out in this regard. 
You are the mastermind behind your start-up, so handle it like you are developing a film that has you as a protagonist.   View your quest to get a co-founder as a quest to find a go-getter who fits perfectly with you to complement your skillset and promote your values. 

Here is our final piece of advice, look within your immediate family and check your primary network. Your Facebook, Twitter, or LinkedIn Account connections can be an excellent place to start. Next, look within your work 💼 associates or freelancers. Remember to be open-minded enough to e-meet potentially suitable persons in a different part of the world to discuss your ideas. Get up and attend founder dating events in your area.
You can also use a co-founder matchmaking website. You will provide details about your proposed start-up, click submit and meet a wide range of people that may suit your requirements. Irrespective of how you decide to find your co-founder, make sure you team up with a goal-getter who has a skill set that complements yours. Good luck! 
After getting your co-founder, do not hesitate to contact Qodeca for your web or mobile application. Would you like to discuss this with us? We specialize in the delivery and maintenance of software that exceeds user expectations. 

How to Find the right co-founder for your start-up

CTO Roles and Responsibilities For Your Startup

Either you are looking to launch a startup, or you've successfully launched a startup, you'll agree with me that the competition to hire the right people for key positions is fierce. Getting great-minded, skillful, organized professionals with the mental 🧠 strength and vitality to lead your startup to fortune requires effort. Success requires an early-on definition of roles and responsibilities for all members of staff and board. Therefore, each person knows exactly what their role is and how to approach it.

Maybe when you started yours, you had someone appointed as Chief Technological Officer (CTO) because most successful startups have one. But did you stop to ask yourself why you needed one? This article will explain why you need a CTO in your startup and the proper way to find one. But, first, let's clarify the role of a CTO in a startup.

The term - CTO is an acronym for Chief Technology Officer. The role isn't always clearly defined within startups, and neither does the term gets tossed around carelessly. Here are some things a CTO isn't;

The employee who fixes your personal or work computer when it’s running slowly is not your CTO.

Now, here’s what a CTO really is; a quick Wikipedia search will tell you a CTO "is an executive-level position in a company or other entity whose occupation is focused on the scientific and technological issues within an organization." Thus, CTOs are management-level staff who understand the business, are closely aligned with its objectives. In addition, they offer intelligent suggestions on using technology to achieve goals.
“But,” you say, “can’t the senior developer handle that role until the startup is established and we can afford to hire a proper CTO?” After all, the senior developer is usually the highest technological person available when launching a startup, so this might seem like a good idea. Honestly, though, it really isn’t. For starters, a CTO’s role is 90% research and management, and they typically don't do any development. In contrast, a developer literally has no other purpose than developing and maybe 10% research when necessary.
Besides, employing a developer with a tentative "CTO" title can be damaging. Think about what will happen to them when the roles are finally defined, and you need to hire a proper CTO. You'd probably demote the developer and bring in someone to fill the position. Man, I do not want to be that guy! On the other hand, if you don't want to hurt your developer's feelings or want to avoid that awkward discussion (it is a very awkward one), they'd have to take on increasing technical management responsibilities, which they might not be qualified to handle.
Now that’s out of the way, let’s see why you need a CTO in your startup.

A startup CTO does not handle the same responsibilities as a CTO in a big company. They're similar in that they're charged with the company's technological advancements, but they're not exactly the same. The most significant difference is their goals; a big company CTO works toward long-term goals, while a startup CTO is concerned with the organization's rapid growth. This fundamental difference guides how they approach their responsibilities.
Here are some of those responsibilities:

The CTO has a good understanding of projects' needs and requirements; thus, they're in the best position to select the technology stack for the project and make it available to the teams handling the projects. In addition, they choose the technologies and collaborative tools used within the organization. They also oversee and manage the hardware and server infrastructure utilized in the organization.

Good human relations is a fundamental quality all CTOs must possess as they are responsible for attracting engineering and development talents. They know that startups are only as successful as the developers on the teams. They know the type of "flair" - skills and abilities - those teams need and learn to look for them in potential hires.
CTO's are charged with managing established teams as they work through various stages of project completion. Project supervisors and directors report to them and work hand-in-hand with them to increase the efficiency of those teams and the technical sides of the projects in progress.

CTO's know what performance indicators to look out for and how to use these to improve performance. They work closely with developers to identify areas where routine needs to be improved. They also know that developers who are doing the work are best positioned to suggest improvement strategies. They incentivize or reward developers for their hard work, so they stay motivated to keep giving their all. 

If your startup is marketing a new, innovative technology or product, who do you think is responsible for getting the public pumped about the product? You guessed it; the CTO. The CTO who must have a profound understanding of the product, the technologies involved in crafting it, and its potential applications will serve as the face of the startup as he creates awareness about it. He'll also handle the responsibility of inspiring trust in the product in the minds of investors. 
Investors and other funding providers will have first reviewed a startup's leadership, including the CTO, before entering into an agreement with the organization. Therefore, hiring a qualified CTO will be especially beneficial for your startup at this point.
See why you need a CTO in your startup already? They handle so many specialized responsibilities; those highlighted above are just a start. Let’s see how you should approach hiring one.

You should know by now which qualities to look out for when hiring a CTO. From the responsibilities previously highlighted, you can deduce the following skills for starters

You’ll want to look out for all of these when you consider applicants for the position. It’s a big decision and can spell either doom or bloom for your startup, so choose carefully and patiently. 
Speaking of patience, do not be in a hurry to hire a CTO. Yes, your startup needs one. But you can make do with a placeholder to lead your startup during the self-funding stages as it takes off at first (without the official description, of course). 
When you're finally ready and financially buoyant enough to hire one, speak to others who've been in your situation about it. Ask them how they handled the hiring process. Eventually, you'll find the right person for the job, someone who has your startup's best interests at heart and knows how to achieve them.

Startups are risky. In fact, 90% of startups end up failing. It would be best if you planned for success and leverage people's technical skills. Essentially, you're going out on a limb and hoping your products or services do well on the market. But, without decisive, strategic planning and technical support, success may never happen. And that is precisely why you need a CTO in your startup. By providing a clear technological roadmap towards achieving your objectives, a CTO will significantly boost your chances of success. Hiring a decent one will probably be the best business decision you ever made.

However, your CTO can neither know it all nor do it all. That's why our team at Qodeca is always available to digitalize both startup and established businesses. We deliver several exceptional services including the development of mobile applications and web applications. If your users aren't 100% happy, we'll work with you to achieve perfection. Our services are affordable and there are no hidden charges. Feel free to claim your free consultation today. 

Why you need a CTO in your startup Business or Company

How a Good Visual Design Benefits User Experience

Importance of Visual Design in websites, mobile apps, Web applications, and other digital outlets

What are the fundamental principles and elements of an excellent visual design?

Is visual design important for a remarkable user experience? Let's find out. 1 Second ⌚! That's all it takes for web visitors to decide either to stay on your web page or not. If your visual design is awful, your prospects will click on the back button and jump into your competitors' domain. It's that simple! 

Outstanding visual designs catch both the eye and the mind. A fascinating design is irresistible. And when you fail to deliver what appeals to your prospective customers, your business will suffer. It's a default reaction, web-visitors subconsciously associate stunning visual designs with excellent products and services. 

No matter the number of impressive functionalities and in-demand services you provide on your website or app. Visitors are less likely to stick around if your platform lacks visual attractiveness. This process takes less than 55 milliseconds.

Just think about the first thing you notice when a web page loads. Is it the color scheme? The header and subhead fonts? Or the brand logo? In any case, it’s most certainly aspects of the website’s design.

Every business looking to succeed in today's digital space must prioritize decent, aesthetically pleasing visual designs. Thanks to top companies like Apple,  Netflix, and Starbucks for prioritizing digital aesthetics. These businesses know that they need to invest in outstanding designs to deliver a decent customer experience. 

Importance of Visual Design in websites, mobile apps, Web applications

Are you wondering if investing in visual designs is worth the time and expenditure? Can your present design do the trick? Do you want to leave this important aspect of your business to chance? We would not if we were in your shoes, especially since visual design is the more popular basis on which customers decide whether to trust your brand or not, according to Consumer Reports. 

Many website owners and businesses have benefitted hugely from our classy website visual designs at Qodeca. To help you see how investing in an outstanding design improves user experience and increases earnings, we have prepared a list of compelling reasons.

How A Good Visual Design Benefits User Experience (UX)

Visual cues form much of the basis on which users decide to use a digital platform. No one wants to risk doing business with an uncoordinated team or a scam artist.  Therefore, if people feel that way about your visual design, they'll move to your competitor's business.

Unfortunately, you only have a few milliseconds to make an impression. Why? People's attention span has become so short these days, and they form their opinions within that short time. How much do people believe such snap judgments?

A study at Princeton University says that after seeing a face, people formed opinions within a second. Subsequent prolonged exposure to that face did not change the participants' impressions but only reinforced them.

It is true that visitors only need 50-milliseconds to form an opinion about a website, blog, eCommerce store. Perhaps a little more time with mobile apps. A Google research-tested and found that the timespan was even leaner – just 17-50 milliseconds. Thus, your website's visual design needs to impress your visitors in that super-short timeframe.

To achieve this, you need to understand your website's purpose. How do you want your visitors to feel about your business when they visit your website? Want to come off professional such as a legal enterprise? Your website has to be tidy, elegant, and feature professional images. Want to seem fun and upbeat? You can borrow a leaf from Duolingo's visual design that features bright colors and radiates friendliness. Want to come off as informative and helpful? Ensure your content is understandable and easy to navigate.

A design that displays a superb blend of the right colors, images, and general mood can be super impressive. Remember, however, to keep this design scheme consistent throughout your website. You don't want to draw customers in only to dash their trust later on.

Every business owner knows that a purchase is not the end of a customer's journey. For a successful business, you need to keep your customers coming back and referring your business to their friends. Your visual design provides the best opportunity for you to build customer loyalty. How so? By incorporating emotional and memorable connections into your design.

A combination of apt colors, layouts, and creative fonts that convey shared values with your customers can help you establish meaningful emotional connections with your customers. Your designer should carefully combine these elements to reach your customers' hearts and not their pockets – at least not yet. 

Ask yourself, what values and principles do I want my brand to represent? How do I want my business to be perceived amidst my competitors? Having clear answers to these questions will help you design your website around these values.

When your visual design makes customers feel an emotional connection to your brand, they will likely stick with your business, even referring you to their friends and acquaintances.

There’s so much ad noise today. According to what’s now known as the Yankelovich Study, the average American sees about 5000 ad messages per day. These include TV, radio, newspaper, internet ads, labels at the grocery store, ads in your email inbox, etc. However, only a far fewer number of these ads are given attention – only about 12 ads. What characteristics make these 12 ads stand out?

The most acknowledged ads present content with appealing visual design. Remember that judging a book by its cover adage? Here's how you know we never abide by it. Have you ever needed to choose between two very similar products? You probably went for the more attractive one, even if it had less quantity than the less attractive option. We are all biased in this manner. We tend to associate beauty with positivity and vice-versa.  Findings from Forrester Consulting reveals that Investing in aesthetics help businesses outshines unconcerned competitors. 

Creating impressive customer experiences with well-established design principles will impress your customers, reduce their bounce rate on your website, and keep them coming for more. 

How many times do you look up an ad on a website and wonder, “So, why exactly is this better than the next business?” Without clearly conveying your ad message, customers may struggle to figure out why your product is better than your competitors’. However, clear, well-executed visual designs can help you bridge such communication gaps.

Infographics, simple-to-understand visuals, and demos are remarkable ways to communicate your ad messages to customers. A Web Marketing Group study revealed that 65% of customers find infographics helpful to understand offers and other things. Use demos to explain products and their features to help customers understand these features and see how they help them practically. 

Another aspect of customer experience where good visual design is crucial is directional clarity. Is there any part of your website where visitors can get lost? Fix it immediately. You don't want prospects to waste time getting lost and trying to find their way. With the popularity of social media today, they certainly won't keep those thoughts to themselves. Thus, ensure your visual design allows your CTAs and navigation buttons to stand out rather than blend in with the rest of the page. 

The beautiful, concise, easy-to-navigate visual designs allow customers to glide gracefully between brand identities and ad messages. Thus, you can rest assured that they'll leave your website with nothing but good things to say about your business.

You now know that aesthetics have a direct impact on user experience. However, to ensure that you do not make a mistake. We will answer the following question.

You'll agree that it is incomplete to learn about the importance of visual designs without understanding the qualities of an excellent design.

Here are the qualities of great visual designs. Your website, e-commerce store, blog, mobile applications, or other digital outlets must exhibit the following characteristics.

1) Gestalt: Fortune 500 companies obey the Gestalt concept. Instead of being carried away by individual visual design elements. The notion promotes the idea that a designer must focus on helping end-users enjoy the general appearance. Proximity, continuity, and similarity are principles associated with Gestalt psychology.

2) Unity: All visual design elements on a digital page should fit together. There should be aesthetic harmony between visual design elements like shapes, lines, and colors.

3) Hierarchy: Every element on your digital platform has its level of importance. Position, size, and colors are vital determinants of hierarchies on web pages. 

4) Similarity: Components of your design should work together. There should be similarities without necessarily duplicating visual elements.

Other qualities of an outstanding visual design include dominance, contrast, scale, space, equilibrium, and a ton of other factors. Paying attention to all these factors can be overwhelming. 

If you are not an experienced visual designer, why not hire professional talents for your business? Every goal-oriented enterprise in relentless pursuit of growth should link up with Qodeca.  Our team of experienced visual designers at Qodeca are incredibly skillful in the art of impressing end users with visual appeals.

Visual design is a crucial aspect of creating and owning a website, blog, mobile app, or web app. Every digital medium connected with your enterprise must appeal to the eye. Are the eyes not the partway to the mind? Fortune 500 companies promote and invest in exceptional visual designs for an enjoyable customer experience. No wonder they perform excellently.

A final piece of advice, however; let a qualified team of designers handle your tasks. If you're investing in visual design, you deserve the best value for your money. At Qodoca, our team of experienced designers has helped several businesses refine their customer experiences. We specialize in the art of increasing ROI with visual appeals on digital outlets. With the help of our team, you can develop an appealing, fascinating customer experience on your website, blog, mobile app, web app, etc.

You can enjoy our services. Either you have a fledgling business you are looking to make more appealing. Or you have an established business that is underperforming in today's digital space. Claim your free consultation today!

Why visual design is exceedingly important for a remarkable user experience?

Importance of mobile apps for businesses: Benefits of having a mobile application for your business. 

Increases your ROI (Return on Investment)

Create Easy access to products or services

Promotes better recognition and professionalism 

Provides a competitive advantage over your rivals

How can you get the best from developing a mobile application?

Imagine your smartphone 📱 without mobile applications. No apps like WhatsApp, Facebook, Chrome, Opera Mini, Google map 🗺️ , Twitter, Ebook Reader, and Music 🎶 player. Of course, your phone will be next to nothing. Mobile applications play a pivotal role in our everyday life and, most fortune 500 companies use this technology as a tool 🔧 for business evolution.  

Have you been thinking of improving your business with technology?

Either you are looking to build an outstanding business from scratch, or you have an enterprise you are looking to enhance, you might have considered developing a mobile app for your business. 

 However,  Why create an app for your business? What are the benefits of developing a mobile application for your business? How can you get the best from developing a mobile application?

 You will find satisfying answers to these questions in this article.

Importance of mobile applications for businesses: Benefits of having a mobile application for your business. 

Either you are wondering if it's worth investing your money in mobile app development or, you are not sure if a mobile app would add significant value to your brand. This list will shatter every element of doubt in your mind. Over the years, we developed a good number of outstanding mobile applications for business owners at Qodeca. We have decided to create an article that clearly explains the benefits of creating a mobile application for your business.

In 2019, Salesforce made it clear that there is a positive correlation between sales and customer satisfaction. The following year, a researcher at Bournemouth University published an eye-opening research discovery on Researchgate.  After extensive data-based investigation, he said that a positive correlation exists between user experience and sales. Since mobile applications typically have a direct impact on user experience and customer satisfaction. You can develop a mobile Application that improves customer satisfaction and creates a seamless user experience for your target audience. By so doing, you will generate enormous profit and increase your ROI. 

It's always a good idea to accompany your mobile application with a responsive website. You will channel your energy into using the website to generate awareness while the mobile app makes the sales 💸.

A pleasant mix of a responsive website and a stellar mobile app can develop your business into a blockbuster business - a business that generates tremendous ROI. 

 Due to the new rules imposed on businesses by covid 19 last year, more persons got exposed to new brands online. A large proportion of this awareness was as a result of mobile applications. As a result, at the end of the last decade, an enormous quantity of transactions was done and dusted on mobile apps. Let's look at Statistica's recent report on global mobile app consumer spending between 2016 and 2020. Approximately 23 billion dollars increase in global mobile app spending occurred between 2019 to 2020. There was an 80 billion USD increase in the number of sales completed by mobile apps online. Your business can also ride on this wave. You can develop a suitable app for your business 📈, generate awareness and increase your business proceeds. 

A business application makes it easy for prospective buyers to enjoy easy access to your product and services. This level of proximity encourages conversion. When you have a productive application for your establishment, your buyers do not need to know your website address before making purchases. 

It doesn't automatically mean that once you have a mobile application for your business, customers will have easy access to your product. You must take it upon yourself to hire a proficient app developer and encourage him to focus on usability and customer experience. Hence, your app will be able to operate as a means to bring your products and services closer to your target audience.

Promotes better recognition and professionalism

When hoping to develop an outstanding business, most sales experts believe that being good at what you do does not suffice. To gain the necessary recognition, you also need to come up as a professional. By developing a mobile application for your business, your prospective clients will see you as competent. Remember, professionalism is a form of advertisement. It attracts new clients and keeps old buyers coming back for more. It gives you an edge over your competitors while earning you the respect your brand deserves. Thanks to mobile applications! Hundreds of thousands of businesses can boast of a decent level of professionalism. 

There is a connection that typically exists between fortune 500 trademarks and their customers. With today's digital economy, this kind of intimacy is achievable with the help of a mobile app.

It is pretty easy to develop a powerful brand with a promising brand identity if you have a mobile app. Mobile applications can help you create a system where you can enjoy hassle-free communication with your buyers. And implement strategies that will help you build trust in your brand. Your customers will find it easy to identify your company's Logo and connect adequately with your brand identities.

Big brands outmaneuver competitors in their niche by creating an outstanding mobile application. Your enterprise can imitate them by creating your mobile app as early as possible. Before many of your competitors begin to roll out their mobile apps, you'll be miles ahead. You would have established a loyal audience that admires your mode of operation. You will become an authority in your niche and, it will become exceedingly difficult for your competitors to outsmart you. 

You are looking to develop your business to a level where it competes with fortune 500 companies, but you are unwilling to create an app for it. Isn't that a modern oxymoron? Definitely! A business owner cannot be stuck with ancient business strategies and expect to compete favorably in today's digital world. Mobile applications are vital elements of modern businesses. By building a mobile application for your enterprise, you'll be able to take your business to the next level and help your brand become more appealing to modern audiences. 

What kind of mobile application do you need to transform your business? A random mobile app? No way! You need to invest in an end product that meets the need of your audience. What type of mobile app will likely meet your business needs.

          Facilitates customer engagement

          Has an outstanding user interface design (UI Design)

          Conforms with guidelines of necessary platforms like Apple AppStore and Play Store

          Delivers a seamless user experience - easy navigation

          Loads quickly within 2 - 4 seconds 

Virtually every business needs a mobile app. It's a modern necessity. Having a responsive, mobile-friendly website is not all you need to transform your business into a blockbuster company. By investing in a mobile application, you can cultivate an enterprise with the potential to compete with giant, fortune 500 companies. If you genuinely want to skyrocket sales and grow your Return on investment in a short time, investing your capital into mobile application development is an excellent idea.  If you are looking to take your business to the next level by investing in a mobile app, you can enjoy the service of our creative team of proficient mobile app developers at Qodeca.

Benefits of Having a Mobile App for your Business

We will send you an e-mail whenever we upload new article. Be the first one to get the news about latest design and tech trends.

We respect your privacy. Your e-mail address will only be used to send our newsletter.

I agree to receive commercial information from Qodeca Sp. z o. o. 
I confirm I have read 

I agree to receive marketing and/or commercial information from Qodeca Sp. z o.o. with registered seat in Warsaw via electronic means to the E-mail address indicated by me. I acknowledge that my consent may be withdrawn at any time. I confirm that I have read Privacy Policy.

Detailed information regarding the scope, manners, purposes, and legal grounds for the processing of your personal data as well as rights to which the data subjects are entitled are provided in the Privacy Policy of our website. We encourage you to familiarise yourself with these contents.

You can unsubscribe from our newsletter at any time.

required

Provided e-mail does not seem to be correct

email

Look out for your first update coming to you soon!

If you did not receive your welcome email then please check your spam folder and mark as not spam to ensure future updates reach your inbox.

Insights

Top insights

Insights

Top insights

Sign up to Our Insights Newsletter