Alive 3D

KSA & UAE

Fitness & Wellness

Web Design & Developement

PureGym Arabia is the regional division of the UK-based PureGym network — one of the world's largest fitness operators. The brand plays a key role in transforming the Middle East's health and wellness sector, scaling its operations primarily across Saudi Arabia and the United Arab Emirates.

regional
websites

reusable Webflow
CMS structure

design to development
experts

The challenges

PureGym Arabia needed more control over its regional digital presence. The websites had to support two markets, two languages, and a content team that needed to make everyday updates without relying on developers.

Two regional websites

Separate KSA and UAE sites had to maintain a consistent experience while addressing the requirements of each market.

A bilingual, right-to-left experience

Both sites needed to work seamlessly in English and Arabic. Right-to-Left (RTL) layouts added another layer of complexity to design, implementation, and testing.

Limited flexibility for day-to-day updates

Routine changes should no longer depend on developer support. The new platform needed to give the client more freedom to manage content and build pages themselves by using pre-prepared, reusable components.

Our approach

We approached the migration as an opportunity to improve the existing foundation, rather than simply reproduce it. After initially recreating the current experience, our UX team refined the layouts in Figma to create a more polished and flexible foundation for development. 

Close collaboration with the client was especially important for validating the Arabic experience. We also planned the Webflow structure around reusable components and CMS content from the start, making the new platform easier to manage and extend.

The solution

Two strategic milestones anchored the transformation:

Design and development

Figma

Webflow

The KSA and UAE websites were redesigned in Figma and rebuilt on Webflow, with a reusable component system and structured CMS that made it easy to scale and launch new pages without building from scratch.

Bilingual experience & accessibility

English & Arabic

RTL

Built around a seamless language switcher, the websites support English and Arabic with native RTL styling, localized typography, and mirrored layouts, all validated through end-to-end testing.

Integrations & functionality

Dynamic fitness data

Connected directly via API to automatically pull and display real-time membership pricing, club-specific class schedules, and facility details, ensuring prospective members always view accurate, live data without manual updates.

Compliance & privacy (Cookiebot)

Integrated to handle automated cookie consent management, geo-targeted cookie policies, and strict GDPR/regional data privacy compliance across both domains.

The outcome

Reduced time-to-market

The marketing team shifted from relying on developer tickets to full digital autonomy. Campaign landing pages and location updates that previously took days can now be built and published internally in just a few hours.

Unified regional experience

PureGym Arabia secured a single, high-performing design standard across both KSA and UAE markets, eliminating brand fragmentation while respecting local language and cultural nuances.

Streamlined conversion path

Real-time class schedules, clear pricing information, and a direct sign-up journey make it easier for prospective members to find what they need and take the next step.

Scalable infrastructure for regional growth

The modular architecture provides a future-proof foundation, allowing PureGym Arabia to seamlessly launch new club locations or expand into additional Middle Eastern markets with zero structural overhaul.

Client testimonial

"Qodeca did not just deliver our website; they actively guided us through the process and made sure every requirement was met."

Amine Hammoud

Marketing Director at PureGym Arabia

Ongoing partnership

As PureGym Arabia continues to scale across the region, we remain their trusted digital partner, ready to support future expansions, integrations, and continuous improvements.