Portugal & Czech Republic

Fitness / Gym chain

Technology audit & strategic advisory

SC Fitness operates a large network of fitness clubs serving over 150,000 members across Portugal and the Czech Republic. Their portfolio spans two distinct brands: Solinca, a full-service premium concept, and Element, a low-cost self-service model.

How SC Fitness gained clarity through a technology audit

The Challenges

Behind this successful operation, technology had become a bottleneck. Outdated, fragmented systems were slowing growth and making day-to-day operations less efficient – ultimately affecting the member experience.

SC Fitness needed more than incremental improvements. They needed a strategic partner who could see the full picture – and help them chart a course toward digital independence.

Inconsistent data

Member information scattered across siloed systems

High operational overhead

Staff spending time on manual processes instead of member engagement

Poor user experience

Friction in digital touchpoints undermining brand perception

Revenue leakage

Opportunities lost due to system limitations

Vendor dependency

Business development constrained by external software
providers and their roadmaps

Our approach

We conducted a comprehensive technology audit, examining the business from all angles: operations, finances, and strategy.

Discovery process

Cross-functional workshops

Engaging stakeholders from across the organization to understand pain points, workflows, and strategic priorities

On-site visits

Observing day-to-day operations at both Solinca and Element brand clubs, understanding how technology supports (or hinders) staff and members

Technical analysis

Deep dive into existing infrastructure, documentation review, system demonstrations, and architecture assessment

Comparative benchmarking

Evaluating SC Fitness against industry best practices and identifying gaps and opportunities

Audit scope

Our analysis covered the complete digital landscape, including member journey touchpoints and friction points, data flows between systems, and integration quality.
We also assessed vendor contracts and dependencies, security posture, and compliance requirements, and identified opportunities for operational efficiency, automation, and modernizing technology debt.

Key findings

The audit revealed critical issues actively constraining growth, ranging from dangerous vendor dependencies that limited strategic flexibility to fragmented member data preventing unified customer views.
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Our findings also highlighted outdated security measures requiring immediate attention, the absence of a unified data source blocking business intelligence, and significant risks embedded in the current architecture. These findings anchored a strategy focused on long-term independence over immediate symptoms.

Deliverables

Comprehensive audit report

We delivered a detailed assessment documenting the current state, identified risks, and prioritized opportunities. The report provided SC Fitness leadership with full visibility into their technology landscape – many issues they hadn't previously been aware of.

Strategic transformation roadmap

Based on our findings, we developed a phased roadmap outlining how SC Fitness could progressively move toward vendor independence while maintaining business continuity. The strategy prioritized high impact initiatives while laying groundwork for long-term scalability.

Architecture recommendations

We provided strategic guidance on how to restructure the digital ecosystem to reduce dependency on any single vendor – ensuring SC Fitness would own their data and control their digital future.

Business case and benchmarks

The roadmap included projected business impact based on comparable implementations in the fitness industry, giving leadership the information needed to make informed investment decisions.

Ongoing partnership

With the strategic foundation in place, SC Fitness now has a clear roadmap to execute their digital transformation. The audit revealed not just problems, but a prioritized path to solving them.

Leadership teams that once operated without visibility into technology risks now have the information they need to make confident decisions about their digital future.